The College of Mass Communications of the West Visayas State University started as the Division of Mass Communications of the School of Arts & Sciences in June 1980 when the University was still the West Visayas State College. It was in the same month and year when the AB in Mass Communications program was first offered to an initial batch of 21 freshmen. The WVSC Board of Trustees, thru the recommendation of the Academic Council formally approved the Mass Communication program as per BOR Resolution No. 9, series of 1981. The University’s Mass Communication’s program graduated its first batch of students in 1984 under the School of Arts and Sciences. When West Visayas College was converted into West Visayas State University in January 1986, as per P.D. 2019, the Division of Mass Communications came to be known as the Department of Mass Communications as the School of Arts and Sciences had become the College of Arts and Sciences.
Before 1991, attempts were made to put up an on-campus radio station to enhance the classroom theories learned by the students. These, however, failed because of budgetary constraints. But everything has its own right time. In 1991, the Mass Communications Center was put up at the left wing of the University’s Cultural Center.
On December 5, 1991, a proposal for the granting of audio-video and editing equipment was submitted to the Japanese Information and Cultural Center. Before the year ends, the Japanese Embassy made a survey of the Mass Communication Center and the Cultural Center and on March 11, 1993 the Exchange of Notes was signed between the Japanese and the Philippine Governments. On April 16, 1993, the contract with Somitomo Corporation for the supply of the audio-video equipment; and on May 6 1993, of the same year, the banking arrangement with the Bank of Tokyo Limited was made. The equipment finally arrived in Manila in December 1993. On January 21, 1994, the Government of Japan formally turned over the equipment worth 38 million Yen to West Visayas State University during the dedication rites at the Cultural Center. The Mass Communication Center, the service unit of the College of Mass Communications, serves not only the Mass Communication students but also the whole University and the communities in the whole Western Visayas as well. The Center with a large lobby regularly used for social functions and educational and cultural exhibitions, houses a small screening hall, an on-campus radio station, a recording room, a library, a research and extension office and a faculty lounge.In 1990, with the main aim of giving the students the opportunity to explore a wide range of choices for their field of specialization, B.S. in Mass Communications program with majors in Broadcasting, Journalism and Development Communication was drafted and reviewed by the Academic Council for official recommendation to the Board of Regents. The new curriculum was approved by the Board of Regents as per Resolution No. 55, series of 1991 during its meeting on April 8, 1991. The new curriculum was further approved by the Bureau of Higher Education of the Department of Education Culture and Sports on May 20, 1991.The last batch of Mass Communication graduates under the old curriculum graduated in March 1994, the first batch of the new curricular program received their diploma in March 1995.The Department of Mass Communications was converted to the Institute of Mass Communications in October 1993 through Board of Regents Resolution No. 105. Later, it was converted to the College of Mass Communications through Board of Regents Resolution No. 26 in 2000.
In 1999, the Mass Communications curriculum was reviewed and the proposals to offer Bachelor in Broadcasting, Bachelor in Journalism and Bachelor of Science in Development Communication were prepared and approved by the Board of Regents through Resolution No. 94 series of 2002. In SY 2003-2004, the new Mass Communications curricular programs were offered. The last batch of the old Mass Communications curricular program graduated in March 2006.
The Institute of Mass Communications submitted itself for accreditation by the AACUP and was awarded Candidate Status from April 15, 1999-April 14, 2001. While still in its Candidate status, the Institute became the College of Mass Communications in June 2000, and all its course program offerings earned Level I accredited status effective April 15, 2001-April 14, 2004. After Level I, the College earned its Level II re-accredited status effective April 15, 2004-April 14, 2008.
During the first semester of SY 2004-2005, the proposed graduate program in Mass Communications was reviewed by the University Curriculum Committee and was endorsed by the Administrative Council to the Board of Regents. The Academic Council also endorsed the said program to the Board of Regents through Resolution No. 6, series of 2005. And so in the first semester of SY 2005-2006, the Master in Mass Communication was offered in the CMC Graduate School.
From Level II, the College applied for Level III and in September 16, 2010 was awarded by the AACUP its Level III re-accredited status.
To keep pace with globalization and to comply with the AACUP’s recommendation to put the Development Communication program in place, the College of Mass Communications was converted to the College of Communication on April 9, 2013 by virtue of BOR Resolution 14-A, series of 2013.
The Faculty who provided leadership and brought the College to where it is now are the following:
Dr. Maria Celia R. Palma, dean, School/College of Arts and Sciences where the course program Bachelor of Arts in Mass Communications was first offered (1980-October 1988);
Dr. Alberto J. Trinidad, dean, College of Arts & Sciences (November 1988-May1994), during whose time the left wing of the Cultural Center Complex became the Mass Communications Center and Joel de Castro was named Chairman of the Center;
Dr. Delia P. Divinagracia, director, Institute of Mass Communications (June 1994-November 1995);
Dr. Luis A. Abioda, director, Institute of Mass Communications (December 1995-February 1999);
Dr. Yolanda B. Janay, director, Institute of Mass Communications (March 1999-May 2000), who became the first dean when the Institute became the College of Mass Communications (June 2000-May 2001);
Dr. Lorna B. Evidente, OIC-dean, College of Mass Communications (June 2001-September 2001);
Prof. O.B. Danocup, OIC-dean, College of Mass Communications (October 2001-March 2002);
Dr. Francisca T. Borja, dean, College of Mass Communications (April 2002 – November 2004);
Dr. Evelyn D. Tomambo, dean, College of Mass Communications (December 2004-November 2007);
Prof. Ricky G. Abaleña III, OIC-dean, College of Mass Communications (December 2007-March 13, 2008) and dean, College of Mass Communications (March 14, 2008-October 23, 2011); and,
Prof. Carmencita Y. Robles, dean, College of Mass Communications (October 24, 2011—present), under whose term the College of Mass Communications became the College of Communication in April 2013.
- Provide exemplary and relevant instruction responsive to the needs of the communication industry and the greater society by producing highly competitive communication graduates.
- Conduct quality communication and allied researches for presentation, publication, and utilization.
- Collaborate and extend expertise and services that will address the communication needs of communities and link with organizations in conducting extension activities.
- Generate additional income for the college.
- Academic record (High School Report Card) with no grade lower than 80%
- Certificate of Good Moral Character
- NSO-issued Birth Certificate
- WVSU College Admission Test (CAT) result with a score of 100 or more
- Receipts of Payment of processing fee
- One (1) long brown envelope
- 2 identical copies of 2”x2” picture (with white background)
Qualifications of the Applicant
- Must be a graduate of a general or vocational secondary school duly recognized by the Department of Education.
- At least 16 years of age, but not over 21 years old.
- Single and should remain single throughout the course.
- Must meet the WVSU-CAT cut-off score of 100 or more.
- Must have a Quality Index (QI) of at least High Average in the Masscom Aptitude Test.
- Must be certified as physically fit after a medical-dental examination conducted by the WVSU physician and dentist. Physically fit means that the applicant must not be afflicted with any chronic illness that may hamper the performance demanded by the broadcasting, journalism, and development communication professions such as epilepsy, chronic heart disease, chronic asthma, tuberculosis, and other health problems which may render the student unable to handle stressful situations, changing climates, unfavorable weather conditions, etc. Any attempt to withhold information about the applicant’s chronic illness will mean disqualification from any course program offering of the College.