- Assurance of quality instruction and industry-driven curriculum;
- Emphasize the need for research in business and industry and allied disciplines and disseminate products of research in actual instruction;
- Innovate, collaborate, and share expertise; and
- Relentless quest for excellence
- Provide instruction through a relevant and responsible curricular program vis-à-vis business and industry needs and requirements.
- Undertake research in business and industry and related disciplines.
- Take the lead role in collaborating and sharing of expertise with local and international institutions and entities.
- Take the lead role in enhancing the quality of business and management education towards global competitiveness
- To conserve and disseminate culture while enriching it with contributions from each generation.