- Assurance of quality instruction and training in business and hospitality education;
- Value the importance of research and apply findings vis-à-vis hospitality and tourism, business and industry, and other related fields;
- Collaborate and share expertise in research, extension, and production with internal and external stakeholders;
- Produce graduates imbibed with the value of social entrepreneurship in their unrelenting quest for excellence;
- Provide instruction through a relevant and responsible curricular program vis-à-vis business and industry needs and requirements.
- Undertake research in business and industry and related disciplines.
- Take the lead role in collaborating and sharing of expertise with local and international institutions and entities.
- Take the lead role in enhancing the quality of business and management education towards global competitiveness
- To conserve and disseminate culture while enriching it with contributions from each generation.