Featured Books: April

1. a. Essentials of Sociology  By: David B. Brinkerhoff, Lynn K. White, Suzanne T. Ortega, Rose Weitz

Published by Cengage Learning, ©2014

Extremely reader friendly and packed with vivid examples, ESSENTIALS OF SOCIOLOGY, 9E, International Edition takes real-world scenarios and shows you how to use sociology to analyze them. It combines comprehensive coverage, socially relevant analysis, and cutting-edge research into a concise 15 chapters. Hands-on exercises help sharpen critical thinking and problem solving skills as readers put sociological theory into practice. More visually engaging than ever, the Ninth Edition also maintains the book’s signature emphasis on global issues.

 

 

 

 

 

2. Psychology of Reading By Keith Rayner, Alexander Pollatsek, Jane Ashby and Charles Clifton Jr.

Reading is a highly complex skill that is prerequisite to success in many societies in which a great deal of information is communicated in written form. Since the 1970s, much has been learned about the reading process from research by cognitive psychologists. This book summarizes that important work and puts it into a coherent framework.
The book’s central theme is how readers go about extracting information from the printed page and comprehending the text. Like its predecessor, this thoroughly updated 2nd Edition encompasses all aspects of the psychology of reading with chapters on writing systems, word recognition, the work of the eyes during reading, inner speech, sentence processing, discourse processing, learning to read, dyslexia, individual differences and speed reading.
Psychology of Reading, 2nd Edition, is essential reading for undergraduates, graduates, and researchers in cognitive psychology and could be used as a core textbook on courses on the psychology of reading and related topics. In addition, the clear writing style makes the book accessible to people without a background in psychology but who have a personal or professional interest in the process of reading.

 

3. Media Now: Understanding media, culture, and technology 8th ed. By Joseph Straubhaar, Robert LaRose and Rosenda Davenport

MEDIA NOW, Seventh Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today’s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.