On March 17, 2025, West Visayas State University (WVSU) welcomed Dr. Frank Wadsworth, a Professor of Marketing and International Studies from Indiana University, for a courtesy visit with Dr. Greta Gabinete, WVSU Vice President for Research, Innovation, and Extension, marking a significant step in strengthening the university’s global academic partnerships.

The highlight of Dr. Wadsworth’s visit was a seminar titled “Innovating for the U.S. Market: Strategies for Product Development.” The event, which was organized by the College of Business and Management (CBM) in partnership with the CBM-Graduate School Student Council, offered graduate students’ valuable insights into strategies for entering and succeeding in the competitive U.S. market.

The seminar focused on practical strategies for adapting business models and product development, making it an invaluable learning opportunity for students pursuing Master’s degrees in Business Management and Hospitality Management.

Dr. Wadsworth’s expertise and the knowledge shared during the seminar contribute to the university’s mission to offer world-class education and facilitate meaningful connections with leading global experts.

By Gladwyn B. Gustilo/ILLO