Emphasizing service excellence as a key element of internationalization (IZN), the seminar-workshop “WVSU Bridging Worlds: Protocol and Intercultural Intelligence” gathered non-teaching staff, faculty members, IZN coordinators, and DagYoung student ambassadors from the main and external campuses on February 6 at the WVSU Center for Teaching Excellence (CTE) hall.
The activity was organized by the International and Local Linkages Office, in partnership with the Department of Tourism (DOT) Western Visayas and the Human Resource Management Office, as part of efforts to strengthen global readiness through culturally grounded and values-based service practices.
The session featured Ms. Mary Lou G. Escullar, Supervising Tourism Operations Officer of the DOT Region VI, who presented the Filipino Brand of Service Excellence and discussed the 7Ms of Filipino Hospitality and Service Excellence.
Highlighted in the session was the ‘Mabuhay’ gesture, a key expression of Filipino hospitality that demonstrates a warm greeting, respectful body language, attentiveness, and genuine courtesy in engaging guests. This simple yet powerful practice leaves a lasting positive impression, reinforcing service excellence in both local and international settings.
Ms. Escullar emphasized that service excellence in tourism must be consistently experienced across all tourism touchpoints.
The session enriched participants’ knowledge and enhanced their skills in delivering authentic Filipino hospitality aligned with both local standards and international expectations.
By Gladwyn B. Gustilo/ILLO
