A bold initiative to equip future business leaders with strategies fit for the global market took place as the College of Business and Management, in partnership with the CBM-Graduate School Student Council, hosted an enlightening seminar themed “Innovating for the US Market: Strategies for Product Development.”
The event was graced by Dr. Frank Wadsworth, a renowned professor from Indiana, USA, earlier this afternoon at the WVSU University Boardroom.
In an exclusive interview with The Innovator after delivering his lecture, Dr. Wadsworth shared his hopes for the attendees’ future business endeavors, stating, “Hopefully, [they continue] to be curious—whether it’s developing a product or just about learning how to run a business. And through that learning, they [will] become more efficient and effective in running a business.”
Even without a PowerPoint presentation, Dr. Wadsworth captivated the audience with his dynamic and engaging delivery, focusing on the real-life applications of business strategies.
As the event concluded, it successfully achieved its objectives: enhancing participants’ understanding of product development strategies for the US market, providing practical knowledge on market entry and business model adaptation, and fostering engagement with an industry expert for knowledge exchange and industrial development.
Story and Photo by Shekina Imperio
