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WVSU unveils new official logo with trademark approval

ILOILO CITY — West Visayas State University has secured exclusive rights to its new official insignia, “WEST MARALS,” following the issuance of a Trademark Registration Certificate by the Intellectual Property Office of the Philippines (IPOPHL) on May 1.
 
The logo features the Visayan leopard cat (𝑃𝑟𝑖𝑜𝑛𝑎𝑖𝑙𝑢𝑟𝑢𝑠 𝑏𝑒𝑛𝑔𝑎𝑙𝑒𝑛𝑠𝑖𝑠 𝑟𝑎𝑏𝑜𝑟𝑖) — a native species known for its agility and keen instinct — accented with lightning bolts and blue flames in the university’s official colors. The design symbolizes the athleticism, competitiveness, and sharpness of the “Taga-West” identity.
 
Registered under IPOPHL’s Class 41 for the organization of competitions, the emblem is set to represent WVSU in sports and cultural events, both local and national.
 
The Visayan leopard cat, a vulnerable species native to the mountains of Lambunao and Calinog, was chosen to represent the University due to its regional significance. WVSU supports its conservation through the Mari-it Wildlife and Conservation Park in Lambunao, managed by the College of Agriculture and Forestry, which currently cares for five marals.
 
The logo was conceptualized by Mark Joseph Solidarios, with design contributions from Kurt Allen Alorro and Mry Antoinette Raven Murcia.
 
University officials said the trademark registration reinforces WVSU’s commitment to protecting its intellectual property and fostering school pride, especially among its athletes and representatives.
 
“WEST MARALS” now serves as a visual marker of WVSU’s evolving legacy and its mission of “Transforming Generations.”
 
By: DO Callosa/PAMCO