By Shanea Mae A. Nalaunan
Photos by Joseph Nebres
During the concluding day of SUC Fair 2023 at SM City Iloilo on July 13, 2023, Atty. Cinderella Filipina S. Benitez-Jaro, executive director of the Commission on Higher Education (CHED), reflected on the origins of the SUC Fair and its role in promoting development for the country.
Atty. Jaro highlighted that CHED initiated the SUC Fair with the purpose of showcasing the products of SUCs to the entire Filipino community.
She recalled that the first-ever event was initially embraced by CHED personnel, taking place at Ayala Malls Trinoma in Manila before expanding to venues outside of CHED’s SUC locations, culminating in its current grand scale at SM City Iloilo.
The growth and creative development of the SUC Fair was evident during its second edition, held at the iconic Mall of Asia (MOA) Arena where it featured a vibrant display of cultural performances and indigenous trademarks, enhancing the advertisement of the unique offerings and products of SUCs.
“What we did was to showcase also the distinctive cultures of our SUCS. Where are they based? So, nagkaroon na po kami ng mga cutural shows, [nagkaroon na po kami] ng fashion shows, showcasing of course the SUCs’ products,” said Atty. Jaro.
The theme of SUC Fair 2023, “Navigating the Global Landscapes through Innovations, Cultural Arts, Preservation, and Higher Education Quality,” emphasizes the progress of the higher educational system and showcases the excellence of state colleges and universities.
To achieve the goals set by the theme, SUCs have actively sought the expertise of professionals and invited individuals from government agencies.
This includes personnel from the National Economic and Development Authority (NEDA) Innovation Secretariat and the Department of Science and Technology Secretary, who has been instrumental in showcasing innovative practices within higher education.
Atty. Jaro further acknowledged that there is room for improvement, particularly in terms of commercialization and strengthening the linkages between universities, industries, and government institutions, with a specific focus on research collaboration.
“Dito talaga makikita ang mga needs ng industry and (our) SUCs will provide researches that our industry needs,” according to Atty. Jaro.
“We should always think big. So dapat ang mga ideas natin hindi nagtatapos lang. Hindi yon na dapat comfortable na tayo ay magstop na tayo doon (No). Do not stop just because things are already comfortable.”
Atty. Jaro emphasized the importance of fostering fruitful conversations and ensuring that events continue to showcase the products of SUCs.
She expressed her desire for workshops and competitions to generate innovative ideas and foster a deep commitment to quality education. Her hope is not only to capture the attention of everyone but also to gain their full commitment to making the SUC Fair a resounding success.